What do you when you've hung your hat on health care reform and find out that all the rhetoric in the world won't make your program popular with the public? Simple, call it something else.
Obama's poll number have 9 points since June and health care reform is tanking. If you listen, Obama is now substituting "insurance reform" for "health care reform." He is shifting the debate because the polls show that most Americans are happy with their current health coverage and see no reason to change. Just as Obama talked about profits and bonuses in an effort to turn Americans against Wall Street and the financial institutions, he is now employing the same tactic against health insurance companies.
This debate is all about Obama. He wants this program passed and he wants credit for. If it does pass, will he also take ownership of the costs and rationing?